Everyone should know what's at stake. What's at stake is the survival of life on this planet, which of course includes the survival of the human race. It's not exaggeration or paranoid delusion. The scientific consensus is that we are presently within this planet's sixth mass extinction event. It doesn't get any more serious than that. More than 15,000 scientists recently issued a warning to humanity that we need to radically change our ways very quickly if we want to keep a livable world.
Everyone should have at least some familiarity with the timelines involved and the projected dates for the coming apocalypse. Some smart and well educated people estimate the collapse of civilization by 2040 while some of the more pessimistic estimates that the collapse is already beginning and in about ten years our species may be on the brink of extinction. Time will tell, but we should all know that time to mitigate catastrophe is in very, very short supply.
The informed wealthy are now the leading investors in doomsday prepping. Vivos (http://terravivos.com/) is a company that has built an entire community of underground shelters in South Dakota and they are selling quickly.
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